Bugaboo is a Dutch manufacturer of parental products known for revolutionising the baby stroller industry with their clean design and outstanding quality.
Driven by the circular economy and their high sustainability ambitions, Bugaboo decided to launch the rental pilot in 2021 but were met with the challenge of making the relaunch less risky, less complex and more scalable.
circuly provided the processes and expertise Bugaboo was missing in their first rental pilot and a flexible subscription operation management solution to build a scalable subscription business.
Bugaboo overcame the struggles of their first rental pilot and relaunched a new rental pilot with rental-specific processes like credit checks, fraud prevention, reverse logictics etc., that lowered complexities and increased scalability.
Bugaboo Flex leasing service - Bugaboo Flex is a carefree, flexible and sustainable way of getting access to parenting solutions like Strollers.
Bugaboo has rolled out its new circular rental business model under Bugaboo Flex in partnership with Refurbished Kinderwagens with a selected number of products in its lease fleet. Bugaboo customers can choose to either rent a new stroller or a refurbished one.
By partnering with refurbishers in a particular location Bugaboo can fast-scale to different countries.